A fundamental part of producing competitive digital products is testing and iterating on them.
Working with a team of data-scientists and engineers, we created a web-app that runs experiments, archives user research and schedules in product plans throughout the year.
Role
Product Designer
Delivered
Web App
Services
Research, UX, UI, Prototype
How does it work?
The platform has two main functions, publishing and researching experiments.
This stage is made up of creating, monitoring and concluding an experiment.
A user can then access the platform and perform a search on multiple categories to find information, even experiments down to component level!
Giving the platform an identity
As the main function of the platform was around running experiments I created an animated atom structure around the deliveroo icon.
Why was it created?
Experiments are being run all the time across all products with no communication on who is running what where. Decisions being made without wider knowledge. This creates 🧟 experiences, with the added issue of most of the information being stored locally on an employees account who probably left 6 months ago…
Dinner's ready
During the launch of the platform we were able to show a live experiment on everyone's devices, then show the data being fed directly into the platform.
