Throughout the pitch a general styling was formed, which enabled us to define the foundations of a design system. From there a list of required components allowed us to test the system and solidify general rules and options.
With the loyalty app we wanted to extend the knowledge of what the guest can earn and use whilst using a Jumeirah facility.
One of the key journey's was to create a booking flow that could be launched from any part of the web experience. Once the user was satisfied with their selection it would proceed into a full page view.
How to show that Jumeirah is more than Dubai whilst keeping the same ambiance throughout the web experience. We created a carousel that seamlessly transitioned between destinations without leaving the home.
